Raise a happy, well-behaved puppy without losing your mind

When raising your puppy turns out to be a lot harder than you expected

Has any of this happened to you?

Maybe you’ve tried teaching your pup manners, but it hasn’t worked. Training just makes both of you more frustrated.

Maybe you’re worried you’ve made too many mistakes, and now it’s too late.

Maybe you feel bad for putting your family through this stress. You wanted your dog to be a buddy for your kids. Instead, the kids are upset and tensions between your family members have skyrocketed.

You might think you’re in over your head. Like maybe you should just return the puppy and be done with it – and you feel awful for even considering that.

No matter what you’re experiencing, one thing is for sure:

You knew raising a puppy would be a challenge, but holy crap, you were not prepared for THIS

You’re probably thinking, “dog ownership is supposed to be fun! What gives? Do I have a horrible puppy? Am I a horrible person?”

No, you’re not a horrible person. And you don’t have a horrible puppy.

What you’re experiencing is actually pretty common. Allow me to explain.

Why this is so freakin’ hard:

Getting a puppy disrupts every part of your life. They require a ton of attention. You don’t get much sleep, all your daily routines get screwed up, and your free time evaporates.

You want to make sure you do this right, but information overload has you second-guessing your every move.

Add your pup’s obnoxious behavior to this mix of self-doubt and sleep-deprivation, and you have a recipe for something I like to call:

The “What The **** Was I Thinking?!” phase (WTFWIT) 

It usually starts 3-14 days after you bring your new puppy home.

5 signs you’ve got a case of WTFWIT:

  1. I’m a prisoner in my own home
  2. I’m pretty sure I adopted the worst dog in the world
  3. My old dog was so much better
  4. I had dogs growing up and/or I did a ton of research, but I was not prepared for THIS
  5. I feel guilty. Guilty for not knowing what I’m doing. Guilty for not loving the dog. Guilty for putting my family through this. Guilty for thinking of returning the dog. Guilty for thinking of keeping the dog. Just an overbearing sense of “OMG, I’m horrible”

 Your brain has hit the panic button. “I’ve made a terrible mistake! Abort mission!”

This is why you’ve found yourself tempted to get rid of the dog, even though you NEVER thought you’d be the kind of person who would get rid of their dog.

You don’t hear about it much, but this phase happens to many puppy parents. But sadly, not everyone makes it through. The WTFWIT phase breaks a lot of good people.

The good news: it’s not too late. 

You CAN train your puppy. You CAN build a strong bond with them. Even if you feel like you have no clue what you’re doing.

You can still live happily ever after. Puppy Survival School can show you how.

Imagine having a puppy who:

About the program

Designed to save your sanity

Puppy Survival School

Puppy Survival School is a comprehensive online program built for people in the WTFWIT phase.

We know you’re exhausted. You don’t have the time or mental energy to sit through a bunch of dog training theory – you need to know what to do, now!

We start by teaching you a simple strategy you can use to quickly get problems under control and be a lot less overwhelmed.

When you’ve implemented the strategy and gotten out of crisis mode, we’ll teach you everything else you need to know to raise a puppy you can be proud of.

We’ll walk you through pretty much every aspect of training, socializing, and caring for a puppy. So you can spend less time Googling, and more time making progress.

When you register, you get lifetime access. There are no deadlines, no expiration dates. So you can refer back to the lessons in the program as often as you need to, as long as you need to.

You can get it either as a self-study course, or sign up for the coaching package with one-on-one virtual consults.

Puppy Survival School is designed for puppies up to five months of age. (Meaning your puppy can be up to five months old at the time of starting the program)

What you'll learn

Here are some highlights of what we'll teach you:

You'll learn how to get your puppy to:

Course list

This program contains EIGHT courses. Including:

FOUNDATION – The core strategy for successfully raising a puppy, so you can get obnoxious behavior under control and prevent bad habits from developing.

UNDERSTANDING YOUR PUPPY – Everything you need to know about puppy behavior and body language, so you can communicate clearly and reduce frustration.

HOUSE TRAINING –  A flexible, step-by-step plan that works for all work schedules and all living situations. It makes potty training as simple and drama-free as possible.

BITING – A guide to surviving the crazy puppy biting phase. 

BABY OBEDIENCE TRAINING – Video tutorials for teaching your puppy important cues and manners, using fun games and puppy-friendly methods.

PUPPY LIFE SKILLS – The skills your pup needs to have in order to live harmoniously with people and your other pets.

SOCIALIZATION – A chilled-out socialization program. Teach your puppy about the world in a way that builds your bond, and turns them into the best dog they can be.

THE “WHAT THE **** WAS I THINKING” (WTFWIT) PHASE – A guide to the critical but often-ignored mental and emotional side of raising a puppy. Learn how to make it through the times when self-doubt starts eating you alive. 


We have some extra elements to enhance your experience in the program
badge preview

ACHIEVEMENT BADGES – Raising a puppy can be dull, thankless work. People go nuts over the flashy dog training stuff like tricks or agility, but no one seems to care when you get your puppy to FINALLY sleep through the night, or have fewer potty accidents this week than last week.

Well. WE care.

We know you work hard for this stuff, and it’s just as big an achievement as Roll Over and Play Dead, darn it!

With badges, we aim to give you a fun way to track your progress and celebrate all your wins along the way.

FORUMS – Where you can brag about your achievement badges, vent about the WTFWIT phase, ask questions, and discuss course content.

LIVE WORKSHOPS/Q AND A’S – where I fire up my webcam to hang out with everyone and talk dogs. These events are a way to dive deeper into course topics, or even cover topics that aren’t included in the courses.


For a one-on-one, customized course experience

Don’t want to go it alone? Want me to give you direct advice and feedback? The private lessons option might be right for you! 

This package includes the complete Puppy Survival School program, plus four one-hour video chats with us, Jake and Erin. 

Video chats are held weekly via Zoom meeting, at a time that works for you. 

What to expect: 

At our first session, us humans will chat (no puppies necessary). We’ll ask you lots of questions so we can give you the most accurate advice possible, we’ll answer your questions, and create a customized training plan. 

Over the four weeks, we’ll give you homework, troubleshoot any issues you run into, and have you upload videos of your puppy training so we can give you pointers. 

If you have any questions about whether the private lessons package is right for you, send us an email at contact@3lostdogs.com.

Feedback from our students:

Danielle writes: Hi Jake! Thank you so much for your time video chatting with me last week. I wanted to follow up and let you know that adding the mental stimulation has worked wonders for Ollie! He is doing so well with the Baby Obedience training, it's amazing how quickly he learns. Thank you again for your help - I would recommend 3LostDogs to anyone with a new puppy! You guys are amazing and have saved our sanity...Ollie is definitely growing into a well behaved and under control puppy! Of course he had his wild moments, but it's so much more enjoyable to play with him during these times when they last for a little while, and not all day long. Thanks again and I will be in touch if we get stuck again!!
Terianne writes: Dear Jake, I just want to thank you so much for starting the 3 Lost Dogs Academy. My Husband found your courses and pointed them out to me when I was losing my mind. We recently adopted a 5-6 month old Blue nose pit mix and he was a touch more than a bargained for. When I thought 'This is it? What was I thinking?' He found your academy and it has given me a clear way forward to understand Kevin and better meet his needs. It's nice to finally be bonding with my boy and not be endlessly frustrated with him. So thank you again, really.
Heather writes: Jake & Erin You guys are the best! Went to REI earlier today and picked up the Ruffwear front range harness. With the technique in the training video, roasted chicken and the lick mat, I was able to successfully put Odin's harness on with out any biting or fussing. He was calm and not panting! Thank you so much. We are looking forward to getting started on the rest of our homework 😀 Have a great weekend!

Training designed for real life, developed in real life, filmed in real life


This project started when I adopted River, a four-month-old Belgian Malinois.

Beginning on day one, I filmed everything I did with River. House training, problem solving, socializing, playing, adventuring, etc.

A few months later, I decided that River needed a friend, so I went back to the shelter and adopted Hazel, a three-month-old lab/pit bull mix.

I filmed everything I did with her, too.

All this footage became the Puppy Survival School.

As real-life as it gets!

River hazel play fight

This is no fancy studio production. These videos were recorded in my messy house, with my noisy housemates, with a resident cat who liked to wander into the shot.

You’ll see these puppies learning, making progress, and growing. I’ll even point out my mistakes.

You won’t have to use your imagination to figure out how all these lessons fit into real life, you’ll get to watch them happen in real life.

Gain the knowledge to confidently tackle puppy raising

 My aim is to help you feel less like a giant ball of anxiety. (I know some of us will always feel like a giant ball of anxiety no matter what, woohoo #mentalhealth, but still)

I won’t lie, this stuff does take work. Raising a puppy is never exactly a breeze, no matter what. But if you follow the program, you’ll be amazed at the progress you can make.

And I can’t promise that your puppy will become the “perfect dog,” because all dogs are individual, unique living beings, not robots from the Perfect Dog factory.

But if you put in the work, things will get easier, you’ll be less stressed, and you and your dog will be ready for a lifetime of adventures together.

If this sounds like a good fit for you, scroll down and hit the “join now” button, and you can start making progress with your puppy today. 

If you need more info, check out the FAQ at the bottom of the page.

Here are your options

Get Puppy Survival School by itself, bundle it with the Focus & Come When Called course, or get the live, private lessons package:

Puppy Survival School

$ 59
  • All eight Puppy Survival School courses
  • Forum access
  • Access to virtual live events
  • All future updates and improvements to Puppy Survival School

The Perfect Puppy Bundle

$ 79
  • Everything in Puppy Survival School, plus:
  • The Focus & Come When Called course

The Live, Private Lessons Package

$ 299
  • Everything in Puppy Survival School, plus:
  • Four one-hour video chats with Jake
  • A personalized training plan
  • The ability to send us your puppy training footage and get feedback

The One-Year Risk-Free Guarantee

I’m confident that if you follow the advice in this puppy school, you’ll get great results.

But you don’t have to take my word for it: you have a full year (pretty much your puppy’s entire puppyhood!) to use the program.

If you decide it isn’t for you, send me an email within 365 days of purchase and I’ll refund 100% of your payment. Seriously, I want this program to make a real difference in your life, and if it doesn’t, I don’t want to keep your money.


Up to roughly five months of age, meaning your puppy can be up to five months old when you start the program.

Possibly. While the program is designed for young puppies, it can also help an older dog with things like house training, crate training, basic obedience and manners, and getting settled into their new home.

The program is not designed to help adult or adolescent dogs with problems related to: fear, aggression, reactivity, resource guarding, pulling on leash, poor socialization history, or predatory behavior toward other pets. If you’re still unsure, email me at contact@3lostdogs.com, and I’ll let you know if the program is appropriate for your dog.

That’s up to you! This isn’t like a puppy class with a set schedule or end date. Work through the courses at your own pace.

There’s enough training material to guide you through at least the next three months of your puppy’s life. And then the program will serve as a resource to refer back to as your pup gets older.

This is a lifetime membership. It’s not a subscription, and there are no recurring fees. As long as the 3 Lost Dogs Academy exists, you’ll have access to the program. (And, barring the zombie apocalypse, we plan on being around for a good long while)

I mean, if you want to wait to buy it, you can – we’re not going anywhere! But it would be a good idea to get it now. That way, you’ll be prepared to prevent problems and teach good behavior starting on day one with your puppy.

And since you get a lifetime membership to Puppy Survival School for one payment, it doesn’t matter if you adopt a puppy tomorrow or in two years, you’ll still have access to the program.

Nope! This is an online course with lots of videos, as well as written lessons. Access it with your username and password from anywhere, on any device.

Yep! The design is fully responsive, for a great experience on any device. Take the courses on your computer, phone, and/or tablet.

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